Rado DiaStar Ceramic Diamond Watch


Rado is a “high range” brand of the Swiss watch conglomerate Swatch Group alongside Longines and Union Glashütte. It was founded in 1917 as Schlup & Co. in Lengnau, Switzerland, which began using the Rado brand in the 1950s. It was part of Sagiter and the General Watch Co./ASUAG previously. Today Rado is known for high-tech materials like ceramic (descended from the DiaStar) and the seahorse and anchor logos indicating waterproof and automatic watches, respectively.

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